The first official trailer for Judd Apatow‘s third directorial effort, Funny People, has debuted online, and it looks like a picture quite different from his earlier efforts.

Adam Sandler stars as a successful stand-up comedian who discovers he is dying. Seth Rogen plays the up-and-coming comedian Sandler takes under his wing.

We first wrote about this project back in June when it was announced that Eric Bana had joined the cast. Apatow kept promising more of a dramedy than his previous works, but it was hard to take the guy seriously. After all, he produced Anchorman.

Anyway, the trailer does look pretty funny – but I’m getting a heavy ‘Cameron Crowe’ vibe off of it. Here’s hoping its more Jerry Maguire than Elizabethtown.

Check it out.

Funny People also stars Leslie Mann, Jonah Hill and Jason Schwartzman. It opens September 10th.