For 36 days, Cliff Spad (Stephen Dorff), Wendy Pfister (Reese Witherspoon) and Spab’s best friend Joe Dice (Jack Noseworthy) are held hostage in their local convenience store. Four terrorists, armed with guns and a video camera, record the bizarre and sometimes violent crisis, which captivates an entire nation. The networks are forced to air the videotapes on prime time newscasts under threat of death to the hostages. When frustration mounts due to a diminishing supply of beer and junk food, a tragic showdown ensues.
Having played to the camera for weeks, Spab emerges as America’s favourite celebrity. Soon the publicity become unbearable and Spad makes a run for it, held hostage again – only this time by the media.